At Bitlink, we want to work on projects that we find to be personally meaningful and we want for our work to have some kind of positive impact on the world. It's for this reason, that we have included social good outcomes as one of the Four Pillars. However, it might not be immediately obvious why a for-profit company would choose to focus exclusively on projects that have some kind of social good outcome, or how that actually influences the company as a whole.
What we do at Bitlink is an inherently creative kind of work. Whether it's software engineering, interface design or experience design, there's a kind of creativity at play. It's a kind of ingenuity; a creative approach to problem solving, or a creative approach to engineering. However, when we talk about creativity in the context of the Four Pillars, we're talking about something a little different.
When we started Bitlink, we made a decision that we wanted to focus on particular kinds of projects. As is often the case, we had a pretty good idea of the sorts of things that we didn't want to do, but it took a little bit of time and effort to figure out how to distil our intuitions into a set of rules that would help ensure that we focus on the right projects.